East End Surf Life Saving Club

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Our History

East End is Taranaki’s oldest surf lifesaving club, founded in 1913, making it one of the first ten clubs established in New Zealand.  Since that time it has built a reputation for excellence not only in national competitions but also for the efficiency of its beach patrols and the quality of its educational programs.

Key milestones in the Club’s history include:


First Tabor Shield victory (Taranaki six place senior men’s R + R championship)


Ladies Section of the Club formed


Pool nights commenced at the Kawaroa Salt Water Baths


First win by Ladies Section of the Club


Club shifted to present location from former site on western side of the Te Henui river mouth at Boulder Bay


Original clubhouse at Strandon site completed


Clubhouse taken over by Government as base for Coastguard Service during World War Two


Clubhouse returned to the club by the Government


First national title win (Senior Men’s four place Alarm)


Ladies Section reformed (having gone into recess during WWII)


Existing Clubhouse at Strandon completed


50th Jubilee


NZ Champion Women’s Club title


Westpac Outstanding Rescue of the Year Award


75th Jubilee.


EP (Bill) Coleman memorial gear shed completed


East End achieves 5th place at NZ Surf Lifesaving champs


New patrol tower completed; 90th Jubilee


Upgrade and expansion of Clubhouse completed


East End hosts NZ Masters Surf Lifesaving champs


East End is the overall winner and champion club at the IRB National Champs at Oakura Beach

2010: East End was again crowned NZ IRB champion club after winning 8 gold medals at the IRB national championships.

2011: East End once again NZ’s top IRB club after winning 7 golds at the National IRB champs.

2012: For the fourth year in a row, East End takes top spot as best overall IRB club at the IRB national championships.

2013: We celebrated our Centenary at Easter with a highly successful series of Jubilee events at which Neville Nodder, Keith Roebuck and Grant Crossan were awarded life memberships. Surf boats made a return to competition at East End after an absence of over 30 years. Our IRB team win their national championships for the fifth year in a row.

2014: The local Lions Club donated $10,000.00 towards a new defibrillator and paid for an improved access-way to our first aid station in the patrol tower.

2015: Our Under 14 Ocean Athletes team finished 8th out of 32 clubs at their national championships while the Old Crocs masters swim team got fourth at the national Pool Championships

2016: Craig and John Dent were awarded life memberships. Sinead Malley was selected in the NZ Youth Squad for surf sports.

2017: Claudia Kelly was selected in the NZ Junior Black fins national squad. Both the senior and junior surf sports teams finished 11th at their respective national championships.


East End is a vibrant and busy surf lifesaving club, active in beach safety, patrolling during summer, surf sports and junior surf. We have a modern clubhouse with facilities for training lifeguards, housing & maintaining equipment, recreational activities and enjoying the stunning New Plymouth beachside location.

East End continues to enjoy strong membership and is currently the dominant club on the Taranaki Surf Sports scene. Go to the Contact Us, Join & Become a Lifeguard pages for further information.