History

East End is Taranaki’s oldest surf lifesaving club, founded in 1913, making it one of the first ten clubs established in New Zealand.  Since that time it has built a reputation for excellence not only in national competitions but also for the efficiency of its beach patrols and the quality of its educational programs.

Key milestones in the Club’s history include:

1915     First Tabor Shield victory (Taranaki six place senior men’s R + R championship)

1929     Ladies Section of the Club formed

1930     Pool nights commenced at the Kawaroa Salt Water Baths

1931     First win by Ladies Section of the Club

1936     Club shifted to present location from former site on western side of

the Te Henui river mouth at Boulder Bay

1937     Original clubhouse at Strandon site completed

1940     Clubhouse taken over by Government as base for Coastguard Service during World War Two

1943     Clubhouse returned to the club by the Government

1953     First national title win (Senior Men’s four place Alarm)

1958     Ladies Section reformed (having gone into recess during WWII)

1962     Existing Clubhouse at Strandon completed

1963     50^th Jubilee

1987     NZ Champion Women’s Club title

1987     Westpac Outstanding Rescue of the Year Award

1988     75^th Jubilee.

1995     EP (Bill) Coleman memorial gear shed completed

2000     East End achieves 5^th place at NZ Surf Lifesaving champs

2003     New patrol tower completed; 90^th Jubilee

2004     Upgrade and expansion of Clubhouse completed

2006     East End hosts NZ Masters Surf Lifesaving champs

2009     East End is the overall winner and champion club at the IRB National Champs at Oakura Beach 

Today

East End is a vibrant and busy surf lifesaving club, active in beach safety, patrolling during summer, surf sports and junior surf. We have a modern clubhouse with facilities for training lifeguards, housing & maintaining equipment, recreational activities and enjoying the stunning New Plymouth beachside location.

East End continues to enjoy strong membership and is currently the dominant club on the Taranaki Surf Sports scene. Go to the Contact Us, Join & Become a Lifeguard pages for further information.